Gerald Baron Bio

Gerald Baron
Agincourt Strategies, LLC
CEO & Founder
Innovative education, training and consulting for crisis communication and emergency management.
Founded January, 2011

O’Brien’s Response Management
Executive VP Communications (2009 – 2011)
O’Brien’s is the leading crisis and emergency management firm providing a full range of products and services aimed at enhancing community and organization resilience.

PIER Systems, Inc. (founded 2000)
Founder, former CEO 
PIER is the leading provider of web-based communication and crisis communication information technology. (PIER was acquired by O’Brien’s Response Management in November, 2009.)
G. R. Baron & Company, Inc. (founded 1982)
Baron & Company is a full service marketing and public relations firm serving clients throughout the Pacific Northwest.

B.A. Speech Communications and Art, Seattle Pacific University
M.A. Communications, Wheaton College
Doctor of Humanities (Honoris Causa), Trinity Western University

In his varied career, Gerald Baron has been a university professor, a publisher of regional business and special interest magazines, a candidate for state elected office, and a serial entrepreneur. He is the founder and creator of PIER Systems which was acquired by O’Brien’s Response Management in late 2009. He served as Executive Vice President, Communications for O’Brien’s until January, 2011 and continues as a Senior Advisor to the company, the leader in crisis and emergency response management.

As a communication responder to the Olympic Pipeline accident in 1999 and other significant events, Mr. Baron recognized the need for a solution for companies to meet the challenges of the instant news and Internet-dominated world. PIER (Public Information and Emergency Response) has been adopted by the US Coast Guard, US Army, other major federal agencies, numerous local and regional government agencies, leading oil companies, universities and other industry leaders. PIER was used effectively in many major events including hurricanes Katrina and Ike, wildfires in Northern California, the BP Texas City refinery accident, and the G8 Summit in Georgia. During the Deepwater Horizon/BP Oil Spill, PIER Systems provided the technology to manage media, stakeholder, response partner and internal response communication as well as a team of communication and technical experts.

Mr. Baron has written several books, including Now is Too Late2: Survival in an Era of Instant News, published in 2006. His latest work is the OnePage Crisis Communication Playbook, a simple, but comprehensive guide to crisis and emergency communication in a hyper-networked world.

He blogs at and for Emergency Management magazine. He is a frequent speaker at national public relations and industry conferences including presenting the PRSA national teleseminar on Pandemic Communications and on the Gulf Spill. He is an amateur historian and authored a World War II fighter pilot biography titled A Fighter Pilot in Buchenwald: The Joe Moser Story. He is the executive producer and writer of Lost Airmen of Buchenwald, a feature documentary on the 168 Allied flyers held in Buchenwald.   He lives in Skagit County, Washington with his wife, Lynne, of 38 years. They have three grown children and nine grandchildren.



  1. Freedom Industries, International Nutrition Fail Miserably In Crisis Management Tests | The Crisis Show - January 23, 2014

    […] Episode #60 of The Crisis Show, recorded January 22, 2014, examined how two companies — Freedom Industries and International Nutrition — failed crisis management basics in the aftermath of their respective crisis situations.   Host Rich Klein of Rich Klein Crisis Management in New York was joined by Gerald Baron of Agincourt Strategies.  […]